Tom Lipscomb is the Founder and CEO of “The Successful Customer”, a management-consulting firm focused on the creation and optimization of Customer Success capabilities. He has spent 20 years working with senior executives in North America, Europe, and Asia to help them deliver unrivaled value to their customers. A career spent focusing on customers and their success has led him to executive management positions in companies ranging from the Fortune 500 to start-ups.
As a realist, Tom recognizes that although most companies have a plaque on the wall that says, “The Customer Comes First”, executing on this vision is extremely challenging and realizing it requires alignment of the entire company. Tom’s repeated success in doing this has resulted in a methodology built upon a series of best practices. The process he employs in working with clients begins with the creation of a strategy built upon a financial foundation. This strategy enables the definition, design, and execution of tactics that deliver vastly superior results in less time. As Sun Tzu wrote 2,500 years ago in The Art of War… “Strategy without tactics is the slowest route to victory… Tactics without strategy is the noise before defeat”!